GM Targets Small Car Segment To Regain Profitability In Europe

GM, which previously operated in Europe under the Chevrolet and Opel/Vauxhall brands, is primarily seen as an upmarket brand and considered on the same level as Mercedes-Benz, BMW and Audi. Neither Chevrolet nor Opel or Vauxhall cars are seen as budget cars. But now, GM is restructuring its operations in Europe, as part of which it is planning to entry entry-level cars in a radical re-haul of its brand image.